1. Long stay 12+ hrs , Smudgeproof, Waterproof: Rain, sweat, tears? Bring it on. Your look will stay flawless.
2. Transferproof: No marks on cup, clothes, cheeks
3. Non-drying
4. Doesn't darken lips
5. Nourishing and moisturising
6. Clinically proven safe for regular use
7. Hypoallergenic: safe for even the most sensitive lips skin
8. Vegan & Cruelty-free (PETA certified): We believe in beauty without compromise. Made with plant-based ingredients.
9. Legit 100% Clean: Free from all the nasties like polyethylene, alcohol, talc, paraffin, parabens, sulfates, phthalates, mineral oil, triclosan, PFAS, formaldehyde and a whole laundry list of harsh, toxic things you don't want near your lips and overall health
10. Lip-Loving Formula: 100% natural Mulethi prevents darkening of lips, plant based wax smoothens and moisturises lips, Vitamin E strengthens lips skin barrier and enhances your look. It's like a spa day for your lips!
11. FDA approved
12. Cozy applicator
    

• High Quality: We're committed to providing top-notch quality, ethically conscious makeup. Because you're not just buying this lipstick; you're investing in your well-being and confidence
• Brand founded by a Cosmetic Technologist: We ourselves formulate our products with the utmost care, prioritizing ingredients from certified top quality vendors that are both high-performing and gentle.

Key ingredients:
1. 100% natural Mulethi - known to help reduce pigmentation and protect the delicate skin of the lips from darkening. It also helps in brightening and plumping them.
2. Tocopherol acetate - is the stable form of Vitamin E, known for its antioxidant properties and helps strengthen lips skin barrier function.
3. Euphorbia Cerifera Cera - This plant based wax has a smoothing and moisturising effect. Its ability to create barriers between the lips skin and harsh environmental stressors makes it a valuable ingredient.

Full ingredient list:
Trimethylsiloxysilicate, Isododecane and Trimethylsiloxysilicate and Dimethicone, Isododecane (and) Disteardimonium Hectorite (and) Propylene Carbonate, Propylene Carbonate, Cetearyl alcohol (and) Ceteareth-20, Cyclopentasiloxane, Euphorbia Cerifera Cera, Glycyrrhiza Glabra (Licorice) oil, Tocopheryl Acetate, Parfum May Contain: Red Iron Oxide CI77491, Titanium Dioxide CI 77891, Red 6 CI 15850, Brilliant Blue CI 42090, Yellow Iron Oxide 77492, Black Iron Oxide CI77499