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About Chipmunk

Chipmunk is India's first makeup brand that prioritizes the health of your skin without having to trade off on the fun of glamming up. Our groundbreaking formulations come in a range of bold and vivacious makeup products that are as gentle as skincare itself.

We believe beauty is for one and all. We are a clean, skin-loving, gender inclusive, vegan, cruelty-free beauty brand aiming to provide affordable luxury with science backed innovative & clean formulations & zero gimmicks.


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Our Mission

At Chipmunk, our mission is to cater to the concerns of people who prioritize truth amidst a world saturated with conflicting beauty advice, misinformation, and product suggestions.


Founder's Note

Chipmunk was born out of passion to be the voice that talks about gentle makeup in an overcluttered industry that only chooses to talk about gentle skincare. Our Founder, Reema, identified that use of unmeaningful ingredients and overabundant actives lead to stressed and reactive skin, which is why there was a growing need for gentle yet functional formulations that performed upon their assurances without going astray or endangering the health of the skin.

After 12+ years of study, consistent research and utilizing her global experience from the industry, Cosmetic technologist and founder, Reema Dubey, decided to bring her knowledge and mastery into the market with “thought over” makeup formulations crafted with strict scrutiny, selective and compatible skincare ingredients and within the check of global safety standards.

Reema believes “A well designed and balanced formulation is essential to crack the gentle yet effective vision. Even the world’s finest ingredients when added together senselessly, cannot make the world’s best formulation.”

“Science moulds our perspective but passion for the best Zen-like formulae is at the heart of our business.”

Says Reema on reflecting upon the thought behind her creation.


Chipmunk is here to inspire, embolden, uplift your confidence and encourage self-expression via makeup in order to empower your truest authentic self.

With potent science backed formulas and colourful makeup products, we aim to benefit the community while remaining conscious about leaving positive footprints on individual, societal and environmental levels.